TLDR:
- Aave Labs plans to send 100% product revenue directly to the DAO treasury
- Proposal seeks $25M stablecoins and 75K AAVE tokens for V4 development
- V4 will add fixed-rate lending and real-world asset support
- Community reaction shows strong support for better token value alignment
Aave Labs introduced the “Aave Will Win” framework to align product revenues with DAO value. Under the proposal, all revenue from Aave-branded products will flow to the DAO treasury.
In return, Aave Labs seeks funding to develop V4 with new features like fixed-rate lending and real-world assets. The move aims to strengthen the $AAVE token utility and long-term ecosystem growth.
Aave Introduces Token-Centric Revenue Framework
Aave shared the proposal through its official X account, presenting the “Aave Will Win” framework. The model directs 100% of gross revenue from Aave-branded tools to the DAO treasury. These tools include aave.com swaps, the mobile app, and Aave Card.
The proposal builds on existing protocol fees from Aave V3, which generate around $100 million per year. Product revenue is expected to add about $10 million annually. The plan follows earlier community debates about revenue sharing and intellectual property ownership.
Aave founder Stani Kulechov described the framework as a step toward routing all value to the AAVE token. Early community responses on X showed support for stronger alignment between products and token value.
The proposal requests $25 million in stablecoins and 75,000 AAVE tokens for Aave Labs. It also seeks growth grants to expand the ecosystem and develop new features.
Funding Request and Aave V4 Development Plans
The funding request focuses on building Aave V4, which aims to add fixed-rate lending and real-world asset support. The proposal outlines plans for broader product expansion while maintaining DAO ownership of revenue streams.
Aave Labs stated that the framework would allow the DAO to capture value from all Aave-branded products. The team would continue to build tools while contributing revenue directly to the treasury.
Community members had raised concerns in December 2025 about how product revenue should be shared. The new model addresses those concerns by aligning product monetization with DAO governance.
The proposal is now subject to community review and governance processes. Further steps depend on DAO voting and final agreement on funding terms and product development milestones.